A Client's Guide to 3D Visualisations

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So you're thinking about having some CGIs/3D visuals created for an upcoming project, or maybe you've been asked to look into it but you're not really sure how to go about it. Well, this article is for you! Here at The Faction, we have a lot of experience and we’ve learnt a few things along the way that help clients get started. Whilst the whole process can seem intimidating at first I hope to outline the key areas that are worth thinking about before you begin, all with the aim of achieving some great images.

The first things to consider are:

  • Why you need the CGIs in the first place. The most common reasons are planning or sales and marketing.

  • Knowing your deadline will help you and your chosen CGI studio understand what is achievable in that time.

  • It's also worth recognising what your budget is and being realistic in what you hope to achieve with it.

  • The different types of CGIs that are available. These could be still images, animations, or interactive walkthroughs.


Still images are the most common form of CGIs. They are very versatile, being perfect for websites, brochures, hoarding, billboards, social media etc. There are a number of variables your chosen CGI studio will want to discuss with you before they start:

  • The number of images you require.

  • Whether they are Exterior or Interior images.

  • The aspect ratio of the images, such as portrait or landscape.

  • The time of day and weather.

  • Whether you want people in your images (silhouettes or photographic).

Animations are less common but are more immersive than a still image and can sell an idea and capture someone's imagination in a way that's hard for still images to do. There are also a number of important details to consider when having an animation made and your chosen CGI studio should be able to walk you through these:

  • Firstly is the length of the animation.

  • Whether you have or need help creating a storyboard.

  • The role that stock footage can play in enhancing an animation.

  • The titles and logos that need to be incorporated.

  • Whether you want people in your animation (silhouettes or photographic).

  • The addition of a voice-over.

  • The importance of music and the emotions it can provoke.


Interactive walkthroughs can be a highly effective way of showing off some spaces which are linked together like rooms in an apartment. It allows you to look around 360 degrees and move from room to room understanding how all the spaces work together. If CGIs have already been created for the various spaces then creating an interactive walk-through can be a reasonably straightforward procedure.

In order to create CGIs, various information is required. Your chosen CGI studio can let you know what they need but it can include CAD (Computer Aided Design) drawings such as plans, elevations and sections, 3D models, material schedules and any site photography.

I know there's a lot to think about there. But if you're able to consider some of these aspects it will help you and your chosen CGI studio achieve the best results as cost-effectively as possible. If you’d like us to go into more detail in any of these areas in future articles, let us know. If there are any questions you have or any further information you’d like on any of the topics covered please don't hesitate to contact us.